Deploying an Employee Advocacy program is a major challenge for organizations. The strategy has objectives around increasing visibility, business generation and employer brand optimization.

Employee Advocacy invites employee ambassadors to get involved in the company’s communication strategy by relaying content on their social networks. An effective strategy offers numerous benefits and advantages to both employees and the organization.

Deploying an Employee Advocacy program requires rigorous preparation, adapted communication and a logical multi-step process.

In this white paper, we invite you to discover the 5 key steps that will allow you to prepare, implement and optimize your Employee Ambassador program over the long term:

• Be well prepared
• Communicate effectively
• Deploy a tool adapted to your needs
• Analyze the results
• Communicate the value created