OODRIVE IN A NUTSHELL
Oodrive, created in 2000, offers sharing, backup and electronic signature solutions to professionals. They meet the highest standard of French and international certifications in terms of security.
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As an active member of TECH IN France, EuroCloud, Transition Numérique + and FNTC, Oodrive is positioned as one of the leaders in cloud software in France. Oodrive has more than one million users and 15,000 corporate customers in 90 countries, including more than 80% of the CAC 40.
With nearly 400 employees – a figure that continues to grow – Oodrive achieved a turnover of 40 million euros in 2016 and is positioned as the European leader in 100% secure Cloud solutions.
Using Limber on a daily basis, Hélène Toutchkov, Content Manager at Oodrive, wanted to share with us her feedback and highlight the increase of traffic to Oodrive’s blog, thanks to Limber.
Significant increase in content visibility
Highlighting of the employees personal branding
Increased engagement on Social Networks
WHAT WAS THE BACKDROP TO BRINGING LIMBER ON BOARD?
After strong external growth, with several acquisitions, the company was seeking to maintain its position as market leader by improving online visibility.
Oodrive, therefore, was gradually deploying a Content Marketing strategy by investing in content creation and wished to improve its brand image by focusing more on customer’s issues.
A blog had been put online and social networks were active but they were not sufficiently exploited and we were struggling to increase the visibility of the content. The company decided to look for innovative solutions for activating its content.
WHY DID YOU CHOOSE LIMBER?
As part of the content strategy, Oodrive defined several criteria for choosing Limber:
Promote content
by planning its distribution on corporate accounts and increasing the organic reach of publications
Engaging employees
by distributing content across their personal social networks (Employee Advocacy approach)
Add Call
-to-Action (CTA)
allowing the conversion of the generated audience into potential prospects thanks to the integration with Marketo
Measure Return On Investment more effectively
of the content strategy by measuring, in real time, the performance of publications and all the channels of communication
Collaborate with a 100% French player
respecting European data processing standards (GDPR: General Data Protection Regulation)
After a comprehensive deployment involving 5 ambassadors from the marketing department and sales teams in the first year, Oodrive decided to double the number of ambassadors. The company wanted to involve other departments, such as human resources, in the project. The objective being to promote the employer brand.
DID YOU ACHIEVE THE EXPECTED RESULTS?
Hélène Toutchkov,Content Manager at
The implementation of Limber as a Content Marketing Automation tool has significantly increased the visibility of content produced by Oodrive. Figures show a significant increase in blog traffic and the rate of engagement on social networks (+37%).
The addition of new ambassadors, from the beginning of 2018, has contributed to further increase in these figures. Indeed, since the beginning of the year, the blog saw a 226% increase in traffic.
Employees, particularly sales staff, are now more aware of the impact of distributing value-added content on their own social accounts. They are seeing a real increase in the engagement with their content and their own reputation (x2 commitment on Linkedin).
In the near future, the marketing team plans to expand the deployment of Limber by providing employees and partners with market insights and monitoring through content walls and automated newsletters.
Hélène Toutchkov, Content Manager at Oodrive, shared her experience with us during a webinar. Watch the replay (in french).
Limber can help you implement your Content Marketing, Social Selling and Employee Advocacy projects